New · The Velvet Lip collection
Color thatknows you.
Forty shades matched to your skin depth and undertone. Find yours in two taps — or swap it free.
- 12.5K reviews
- Vegan & cruelty-free
- Free shade swaps
- 40 inclusive shades
- Vegan formulas
- Cruelty-free, always
- 12-hour velvet wear
- Dermatologist tested
- Free returns on shades
Shade finder
Your shade, in two taps.
No more guessing from a screen. Tell us your depth and undertone — we rank all forty shades for you.
1 · Your skin depth
Medium
2 · Your undertone
Veins look green, gold jewelry pops
- Best match
Bare Honey
- Also loves you
Coral Fever
- Bold pick
Spice Route
Lip color · from $28
Nine shades. Zero guesswork.
Nude Rose
Velvet Lip · Velvet matte · cool undertone
$28Bare Honey
Velvet Lip · Satin · warm undertone
$28Cocoa Silk
Velvet Lip · Satin · warm undertone
$28Coral Fever
Velvet Lip · Glaze · warm undertone
$30Velvet Berry
Velvet Lip · Velvet matte · cool undertone
$28Ruby Noir
Velvet Lip · Velvet matte · neutral undertone
$28Mauve Muse
Velvet Lip · Satin · cool undertone
$28Spice Route
Velvet Lip · Velvet matte · warm undertone
$28Plum Night
Velvet Lip · Glaze · neutral undertone
$30
Color, but make it kind.
- 01
Built for every tone
Every shade is tested on six skin depths and three undertones before it ships.
- 02
Skin-first formulas
Squalane, hyaluronic acid and vitamin E — color that cares for the lip underneath.
- 03
Try without risk
Wrong shade? Swap it free within 30 days. No forms, no questions.
The Everyday Edit
Any 3 for $65.
Build your five-minute face. Pick any three essentials and save up to 28%.
Pick 3 more to unlock $65 set pricing
Real people, real shades
4.8
- 5★82%
- 4★12%
- 3★4%
- 2★1%
- 1★1%
“The shade finder got it right first try. Ruby Noir is my new signature.”
Aanya K. · Medium · warm · Verified buyer
“Finally a matte that doesn't crack by lunch. Survived a wedding and a dance floor.”
Meera S. · Deep · neutral · Verified buyer
“Plum Night glaze is unreal under evening light. Wish the tube was refillable.”
Riya P. · Tan · cool · Verified buyer
“Bought the Everyday Edit — saved money and my morning routine is 5 minutes now.”
Zoya M. · Fair · cool · Verified buyer
“Nude Rose is the rare nude that doesn't wash me out.”
Ishita R. · Light · neutral · Verified buyer
“Vegan, cruelty-free, and the formula feels like nothing. Bought three.”
Tara D. · Rich · warm · Verified buyer